In this first introductory unit, business management is set in context: students learn to analyse organizations’ internal environment (for example, stakeholders, strategic objectives and CSR) and external environment (for example, the impact of technological change and globalization).
Unit 1 covers traditional business areas such as the different types of organization and the idea of economies of scale, but it also includes more contemporary topics such as the features of social enterprises, the nature of business activity in the quaternary sector and the distinction between entrepreneurship and intrapreneurship.